Evaluation 4-What have you learned from your audience feedback?

What I learned from my audience feedback is that the audience really enjoyed it. Also the acting was really good. The sunlight didn't make it obvious that  it was actually filmed in the winter. I learned that the actual narrative was understood well and also that the theme of the narrative was easily recognised. The theme being a sweet summer time love story. The audience was really pleased with the video which was good. Above are the comment of some of the fellow media students in the cinema. It make me look at my product in a different light as I didn't expect to get such good feedback especially on the editing of our video. I realised that the editing was really good and I didn't need a lot of transitions which was one of the things I was going to put in before.

Evaluation 3-How did you use media technologies in the construction and research, planning and evaluation stages?

when beginning
this project I had to do a lot of research to get some ideas of what kind of video an ancillary products I wanted to create. I used Youtube to look at different videos that related to the genre my music video was on. When planning the different stages we used blogger to post up our planning and the progress of how we were doing. We used it to post up our storyboard and our mood board.
















During filming we used brand new state of the art cameras, we learned how to use all its features e.g. Auto/manuel focus and filter etc.

We then used final cut pro to edit the video. I edited it to fit in with our love story so there was slow motion parts that were quite effective in portraying that love feel. Also because some our shots were badly filmed final cut pro helped to cut out certain parts using the image and wire framing tool.

 

When editing i had to do it carefully with alot of thought to make sure that I was editing to the beat of the actual song.

When creating my ancillary products I used photoshop on a mac. Photoshop allowed us to cut out images background also it allowed us to have a template of the actual digipak.  

When creating the digipak I had to ensure the theme reflected my video so I stuck to using the flowery theme. In photoshop there was a shapes tool that allowed me to create shapes. On my advert there's yellow flowers scattered around it and I used the shapes tool on photoshop to create these. 

There was a range of flower shapes and I selected the one that I thought suited my product. I was able to choose a colour that also went really well with my overall theme. 

The shapes tool aslo allowed me to put the big red star there. I thought this was very handy as it attracts my audience to the advert. Its very bold and stands out well. 

Evaluation 1+2

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 2: How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

 

Feedback from draft evaluation

Hello group 14
You will find feedback from me on your draft responses to your evaluation questions.  To get to my comments please click on '1 comments' at the bottom of each blog entry.

What you learned from your audience feedback?

How did the audience in the cinema react to your video?

The wordle was used to show the different words that the audience connotes whilst watching my music video. This highlights that the audience understood the concept of my music video because it was set outdoors with a happy message. The message was clear to the audience, as they used these words to describe it.

 The written views that people in my class had about my music video, which had negative and positive opinions. This was done to give feedback from everyone's music videos in my class. This was useful to  know and understand when they fet we went right and wrong.

Views on my video 

                                          

How could/would you change your product in relation to this feedback?

As the song was upbeat, my peers felt that I should have used more locations. On contary to this feedback  is that the season was changing from Autumn to Winter, so we could not go to as many places as we wanted to. Also, there were too many protest/strike so travelling became impossible. As we originally wanted to film mostly at Kensington Gardens. This was difficult to go for long because the equipment needs to be returned for another class to use.  

There was a comment about my music video having too many kissing scenes because they felt that the target audience were slightly to young to see so much kissing in one music video. They felt it was too explicit.Therefore, I would change some of the kissing scenes for embraces with the couple. This allowed me to realise that the couple did not always have to kiss to show that they are in love. I could have varied this with having more hugs to show the affection between  the couple than kissing.  

What I have Learnt?

I feel that A2 media involving the ancillary texts and music video, which has progressed my skills that I learnt at an AS level. I have learnt how to more layers around on Photoshop to duplicate an image or text for my digipak. Also, I had a lot of floral shapes, which could cause the program to crash. So, I had to 'Merger' the digipak to compress the memory size.

Whilst making my music video, it is vital to be organised because if someone is not into a more specific. It causes turmoil, as the schedule can become delayed. Furthermore, I used the application 'Handbrake' to compress any video I needed for my feedback /interviews into an i-pod/i-pod touch file.This is compressed into a mp4 file,which can be small enough to be uploaded onto blogger.  

My skills in using the camera for handheld (stedi-cam) filming improved because I understood that you need a very steady hand for holding the camera. For example, I used tracking in the movement of Katherine and Damon's feet as they walk to meet each other in the middle of the pavement. 

I felt more confident using the Mac in general as I gained a more complex knowledge about have to access my folder on the 'Media Server' by pressing 'Command' + K' to upload my work on my own area workspace named 'Juliana Amaa' on the desktop. This enabled me to save my work from my advertisement and digipak onto my own workspace because I did not need to rely on the video drive, too heavily. As if someone is using it I could still access my work from whatever Mac I was using on that day.

I learnt that I could not save my digipak and advertisement on Photoshop as a PSD file because it is not compatible with Blogger. This meant it had to be saved as a JPG file. 

Evaluation: How did you use media technologies in the construction and research planning and evaluation stages?

This will be present as a video explaining all aspects of media technology.

The Apple Mac was used to type up my work on blogger, upload my video onto the computer. Also, to make all the adjustment to my music video using the program 'Final Cut Pro' an editing software. The canvas replicates the 'programme' monitor in such systems, where the edited material is viewed. The 'timeline', where media are cut together into a sequence, replicates the edit of th music video.

I used it research music videos that influenced and take screen shots of the direct links to video that complement my music video,which I used in my evualation. In terms of research on you tube, vimeo etc.Also, I had to research a shortlist of possible music videos I would like to use.

I used Blogger keeps my online diary of my work through the research forVlamdir Propp ideology and Andrew Goodwin theory, in terms of which aspects apply to thesong my group and I chose. Also, planning was vital to make sure I stuck to the time I had to shorlist the songs and do my audience task and to explain why I chose the song 'These Words' by Natasha Bedingfield. Furthermore, the evaluation was completed on Blogger which documented and reflected upon all the planning, researching etc from the beginning of this coursework to the end.

The video camera was used to make the music video. This allowed me to experiment with the camera by doing some of the shots hand-held.

I used 'Google' to  research videos that influenced my music video, find concepts that linked with my video and to planning my video's ideas. Also, it was very useful for upload music videos from 'Youtube',which has a direc link from blogger to access.

I used this program to edit my music video because it help me understand that the lip-synch had to be on time. However, if the singing was out of synch, it can make the editing go out of time. This did cause some problems but I did overcome this. 

I used Photoshop to make my digipak and advertisement. Also, I made my flowers using 'Custom Shape Tool' for my digipak (design above).

This is a screenshot of my animatic, which has already been embedded onto my blog.  

I used handbrake to convert any videos that I needed to upload into blogger had to be small enough to fit onto an ipod/ ipod touch,which compresses into a smaller file to go onto the blogger. If this is not done the video file would be too big and would not upload onto blogger.  

4. What Have You Learned From Your Audience Feedback?

These are some of the words that my classmates came up with to describe our music video. I used wordle to summarise some of the words up.

                           Teachers feedback for my ancillary products

                                    
                       My response to our main product and my ancillary products