This advert relates to our genre as the audience of young girls, some may what to use the espacism of being a cartoon character and pretend to be someone else. This would make young girls be intrigued to go to Katy Perry's 'The California Dreams' to indulge themselves in fantasy and the notion of falling in a kind of fairytale love existence.
Beyonce's tour is to promote her current album. Her use of ellipsis (...) engages with our genre as we picked our sing to engage with young girls, which is in keeping with Beyonce adverting her audience to come and sing along at her tour.
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