when beginningthis project I had to do a lot of research to get some ideas of what kind of video an ancillary products I wanted to create. I used Youtube to look at different videos that related to the genre my music video was on. When planning the different stages we used blogger to post up our planning and the progress of how we were doing. We used it to post up our storyboard and our mood board.
During filming we used brand new state of the art cameras, we learned how to use all its features e.g. Auto/manuel focus and filter etc.
We then used final cut pro to edit the video. I edited it to fit in with our love story so there was slow motion parts that were quite effective in portraying that love feel. Also because some our shots were badly filmed final cut pro helped to cut out certain parts using the image and wire framing tool.
When editing i had to do it carefully with alot of thought to make sure that I was editing to the beat of the actual song.
When creating my ancillary products I used photoshop on a mac. Photoshop allowed us to cut out images background also it allowed us to have a template of the actual digipak.
When creating the digipak I had to ensure the theme reflected my video so I stuck to using the flowery theme. In photoshop there was a shapes tool that allowed me to create shapes. On my advert there's yellow flowers scattered around it and I used the shapes tool on photoshop to create these.
There was a range of flower shapes and I selected the one that I thought suited my product. I was able to choose a colour that also went really well with my overall theme.
The shapes tool aslo allowed me to put the big red star there. I thought this was very handy as it attracts my audience to the advert. Its very bold and stands out well.
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