Evaluation: How effective is the combination of your main product (video) and ancillary texts (digipaks and advertisement)

How effective is the combination of your main product (video) and ancillary texts (digipaks and advertisement)? 

The link is the flowers because in the video it has a strong tie with the advertisement and digipak. As I created flowers using Photoshop's program to design them. This is a reoccuring theme in my ancillary texts and my video because it is effective for linking with the genre of the song being pop.  This connotates the link of flower linking in with love and responding to the stereotype that flower emphasise

Emily Bloom's femininity. 

  

Also, the use of bright colours throughout the ancillary texts links to the audience appeal for the video, too. This shown through the vibrant connection of the video using outdoors locations being parks etc. Also,  the colour used primarily is yellow which is feature throughout the ancillary texts. 

There are several close ups and mid shots throughout the video and this concept is carried into the ancillary texts. As I used the same close up photo of Emily Bloom for the digipak that is used in the advertisement. This creates links to the audience recognising the artist that is featured in the video, which helps the audience to remember who the artist is. 

By watching the video it will help  the audience in recognising the artist. The advertisment reinforces the cross-promotion (synergy) and evoke them to buy album. They work together to help the audience's demographic of young girls aged 10-14 to buy into the brand name of Emily Bloom, which encourages femininity and connotates the power of love.  

How can your audience recognise them as linked products?

The audience can recognise these products with the font 'Chalkduster' from Photoshop that will  be associated with Emily Bloom, which is a fun and informal font. This relates to the young audience that the products are primarily aimed at.  

My advertisement incorporated the date the album will tell the audience what day the album will be released and a small picture of the CD's digipak front cover. The reason, I added the small picture of the digipak is to allow the audience to be able to still recognise the CD in the store, which Rihanna uses in her advert too. This familiarises my products with them (especially with the use of flowers).

How successful do you think your main and ancillary texts are?

I felt that my digipak use of the floral designer made on Photoshop was ver successful  because it was a motif that links with advertisement. This made my main and ancillary texts go together and it works hand in hand.  

The use of yellow, green and white throughout my main and ancillary texts were successful as it achieves a strong visual link. As the audience will be able to make a clear link which strengthens the cross-promotion of my main and ancillary texts in terms of identifying these colours to relates with the video. 

The use of the book in the video was successful which can be ambigiously of love and beginning of the music video (when the book opens), the symbolism of love and the start of beautiful love story between young lovers.

 

The advertisement and digipak uses the font 'Chalkduster' from  Photoshop reflects a more fun side of love, which works as for the audience's demographic of 10 and above. This font illustrated that love is not all heartbreaking but can be happy, too.  

Do you think your target audience would be attracted to them? If so why? If not, why?

The bright colours may encourage that target audience to watch the video, thus it will make the audience go and buy the album after seeing the advertisement. 

 

I think that my target audience of young girls in their teens and younger will be attracted to my products. As it suits their age, where the video conveys a narrative that is not too strong but still allows them to see how growing up can change girls- realising they had emotions (i.e being love) they never knew they had. Also, the advertisement would attract them as it relates to my pyschographic feature of  the person (links with the blog entry- Audience Task One) I am aiming this product at. This shows a great sense of young femininity as the colours are bright and they are the future generation-  where life is always look s bright and optimistic.  

On the other hand, I think some of our target audience may find the kissing/intimate scenes too much as the couple do show their affection a little too often throughout the video. 

Also, the target audience may not be attracted to the video because it may seem to some girls that it is too  girly for them. As the vibrant colours for some girls is not fair representation of what every girl believes in, which pigeon-holes girls into the subgenre of pop without an opinion.  

I feel that the target audience may not be attracted to these products as they may think it is too repetitive to the styles used in both the ancillary texts (digipak and advertisement). For example, the font 'Chalkduster' could have been used a little less than it was. 

Furthermore, the target audience would not be attracted to the the video because I did not use a still from  my music video for to link with my ancillary texts. This may discourage them from linking my products. 

For example, this photo (below) instead of the one I did use.

I could have used 'Quark Express' to create and design my advert or digipak, which would make my product look a bit more professional to my target audience than using Photoshop.