Q2: How effective is the combination of your main product and ancillary texts. (Evaluation)

(Artist on my digipak)

(Artist in the video)

In the video, the artist is mainly seen having loose curley hair, so does she in the front picture on the digipak. This helps the audience to recognise the artist more easily. The artist is also seen always smiling and  grinning which links with the theme and summer feel of the video.

(Digipak)

(Advertisement)

(Main Product- video)

The video has a floral theme, which is carried on throughout the digipak and the advertisement. There is a direct visual link between the products; they are suitable and most liley to attract the eyes of our young target audience.

(Colours present in the video)

(Colours used in my digipak)

(Colours present in my advertisement)

The digipak has a green background throughout, which matches with the outdoor background in the video of green grass and trees. In the digipak, there is also a sunflower theme. I used the main colours of brown, yellow and green, which I used in my advert too. My advert is mainly brown and yellow to link with the sunflowers used in the video and my digipak.

The font used throughout my ancillary products is called KATY BERRY

(Digipak)

(Advertisement)

I downloaded this font because it look quite similar to a youngs girl's handwriting. I did not use block capital letters, instead I used small case letters to connote a more feminine feel. The same font is used on my digipak and my advert to help them to link together and be similar.

I added the lyrics to the chorus of 'These Words' inside one of the panels of my digipak as this is conventional to our genre. A younger audience is more likely to want to sing along to the song.

How can your audience recognise your main product (video) and ancillary texts as linked products.