Andrew Goodwin View on music videos.
Andrew Goodwin argues that traditional narrative analysis does not apply to pop videos anymore. Goodwin claims that there are many reasons in explaining his theory.
Goodwin argues that since videos are all about music, they do not follow the structure that is of films or novels. In some music videos, they do not end with a resolution, most videos just end with an unsolved ending with transitions such as fading out.
Music videos often uses the singer as part of the storyline as well as just singing in some scenes.
Goodwin also argues that most pop videos repeat the images as this is very conventional. The repetition of the images are like the repetition of the chorus as a way of the audience becoming familiar with the genre. Music videos can be played on many different types of media, such as TV, radio and TV tie-in. Goodwin therefore claims that pop music videos do have an ending. The constant repetition to a fade away is a closure.
Many music videos are autonomous, he claims that some videos are meant for viewing pleasure which promotes the video, e.g music videos/soundtracks for films. Goodwin therefore argues that there can be three different types of videos.
Illustration: When the video tells the story of the lyrics
Amplification: This is when the videos introduce new meaning that do not contradict with the lyrics but add layers of meaning
Disjuncture: Where there is little connection between the lyrics and video or where the video contradicts the lyrics.
Andrew Goodwin argues that traditional narrative analysis does not apply to pop videos anymore. Goodwin claims that there are many reasons in explaining his theory.
Goodwin argues that since videos are all about music, they do not follow the structure that is of films or novels. In some music videos, they do not end with a resolution, most videos just end with an unsolved ending with transitions such as fading out.
Music videos often uses the singer as part of the storyline as well as just singing in some scenes.
Goodwin also argues that most pop videos repeat the images as this is very conventional. The repetition of the images are like the repetition of the chorus as a way of the audience becoming familiar with the genre. Music videos can be played on many different types of media, such as TV, radio and TV tie-in. Goodwin therefore claims that pop music videos do have an ending. The constant repetition to a fade away is a closure.
Many music videos are autonomous, he claims that some videos are meant for viewing pleasure which promotes the video, e.g music videos/soundtracks for films. Goodwin therefore argues that there can be three different types of videos.
Illustration: When the video tells the story of the lyrics
Amplification: This is when the videos introduce new meaning that do not contradict with the lyrics but add layers of meaning
Disjuncture: Where there is little connection between the lyrics and video or where the video contradicts the lyrics.
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