Illustration is where the video tells the story of the lyric 'Rehab'- Amy Winehouse for example. This music video used Jazz to express Amy's annoyance at people telling her to go to Rehab to sort her drug problems out.
Amplication occurs when the videos introduce new meanings that do not contradict with the lyrics but adds layers of meanings. An example of this type of video is 'I'm not a robot'- Marina and the Diamonds. This video uses moods to add a different layer of meaning to the video's meaning, which shows the different moods in the song.
Disjuncture is where there is little connection between the lyric and video or where the video contradicts the lyric. Spike Jonez's 'Pharcyde'. This song is about contrast between rich and poor people in New York but the video is shot backwards with a nonsensical interpretation to what the lyrics mean to the music video.
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