Task 3: Examples and Analysis of videos that follow Amplication, Disjuncture and Illustration (research)

ILLUSTRATION

Micheal Jackson- Bad



This video tells the story of the lyrics. The song title is called 'Bad'. Micheal Jackson's mise en scene portrays him as a 'bad boy. The leather jacket and chains portray a gangster, cool image. This relates to the lyrics- "I'm bad" Repetition also occurs in the lyrics, which helps to give rhythm to the song and and repetition of images are shown too as said in Andrew Goodwin's theory. Micheal Jackson also has all males dressed in similar clothing and he is at the front, portraying that he is the baddest one. The location is at a prison like atmosphere which also helps to convey bad men and who are quite angry and strong. This video helps to illustrate the lyrics by the mise en scene and dancing. Micheal Jackson's facial expression is quite aggressive which helps to portray the badness in him.


AMPLIFICATION
Leona Lewis- 'Bleeding love'



This video introduces new meanings that do not contradict with the lyrics but adds more depth and layers of meaning. The video does not actually show people bleeding love. However the narration in the video shows people cheating, couples in a bedroom, couples arguing, during things which all portray that love hurts. No one is shown bleeding but the video helped to illustrate other meanings to the song through its narration.

DISJUNCTURE



In this video, there is little connection between the lyric and the video. The video contradicts the lyrics. The song is after a break-up, saying I will miss missing you when we were together. However, there is no illustrations or narrations in the video to help portray the meaning of the song. Instead they are in a beach, dancing and having beach parties. There is some connection with the lyrics, that of them being happy to feel that there is no feelings there anymore, other than that the video is completely different to the lyrics. This genre is pop, which is what I am interested in exploring for my own music video. With Pop videos, there is not much shots that relate to the lyric, they are instead more eye-catching and fun to watch, which helps to appeal to a larger audience as the video does not focus always on one topic.