Task 7: Analysis of a Previous Student Video (research)

One of the videos we analysed in class was the genre of British pop. This is related to the genre of one of my group's potential song- 'Pixie Lott- Gravity'.

The soundtrack was ' La Roux- Bulletproof'. The narrative in the video showed three young teenage girls having a fun time. They were shown trying on some hats in Spitafields market and in Liverpool street station. There were also shots of them in the park and in one of girl's bedroom. This targeted young teenage girls as the audience because it consisted on 'girly' activities and young girls are more likely to relate to it and sing along than boys. However, after it had finished playing, we were told by our teacher that the characters in the video were actually bunking of school. This was not clearly shown which can confuse the audience. Therefore, if we apply this music video to Goodwin's theory, we can see that there is disjuncture between the song and the video. The song contains the lyrics 'this time baby, I'll be, bulletproof'. The video had very little connection with the song as it just showed girls truanting. However, there is some amplification in this video because by bunking off school, the characters may want to show that they are superior and tough and therefore' Bulletproof'.

The media language is this video was good. When the effects were used, they were at an appropriate moment if the video, For example, towards the end, when the music became faster, there were a montage of shots which I thought worked very well with the rhythm of the music. However, the lip syncing was often out, which made the video seem less realistic.

In the video, I didn't like some of the mise en scene. The female character looked quite uncomfortable singing and was shown outside the college, wearing her ID card, which must have made her less confident as there were more students outside. The setting did not really work well because it made it more obvious that she was a student and that this video was a student video. There were also shots in the girl's bedroom, where she is singing to a microphone, but the end of the wire is shown, which immediate showed that she did not plugged the microphone in and makes it more noticeable that she is lip syncing. The video portrays girls as being fun. However, it is usually common for boys to bunk, so it conveys a message that girls are just as bad as boys.

I thought overall, the video was good, not brilliant. I would have scored the video between 21-30 at a level 3. The video did in fact get 23marks and was a level 3 video which must have gained the students a D+ to C+ grade.