Task 2: Andrew Goodwins Theory

Andrew Goodwin believe's that traditional narrative analysis doesn't really apply to pop videos. Pop videos narrattive structure normally are as so:

• they are filmed around songs (often they don't have traditional narrative structures)
• the singer usually plays both character and narrator
• the singer will often look into the camera to try and invole the viewer, this is a reflection of their music hall performing.

pop videos can be seen as very reptitive and rely on this a great deal. If the song repeats choruses or lines then the image of the video will often do this too. repetition is also seen in the fact that the song is seen (on TV), heard (on the radio) and promoted. Sometimes the video is such a visual pleasure that it encourges viewing which also promotes the song. Music videos can also be used to promote films.

There are three types of relations between videos and songs:


:
Illustration: The video tells the story of the lyrics and song. Dancing is often used to express specific moods and feelings. The video can have a narrative to show the story in the lyrics.


Amlification: the video will convey new meanings that do not contradict the lyrics but it adds layers of meaning. It doesn't tell a narrative story to the song but also the lyrics resemble the video.



Disjuncture: little connection is made between the lyrics and the actual video itself or the video contradicts the lyrics. This can often be stage performance.

Women are also often presented as just objects of mens desire. This can be done by emblishing the women, the camera will focus on one part of her body, this is often a provocative part e.g. bum.

Videos try to appeal to as wide an audience as possible without forgetting the core target audience. Videos are often also made for movies so the video will consist of extracts of the core movie.